Case Study: How Moto Fusion Helped Me Get the Right Price for My Classic BMW R100

Classic motorcycles are more than just transport—they’re a passion. So when Ian decided to sell his BMW R100, he wanted to make sure it went to the right buyer and fetched the value it deserved.

Moto Fusion’s Sale or Return service in Shipley offered the perfect solution. No pushy dealers, no underwhelming offers—just a professional, transparent process with results to match.

The Dilemma: Getting More Than a Trade Offer

Ian’s BMW R100 had been gathering dust for too long. He was ready to part with it, but wasn’t impressed by the offers he received from trade buyers. Here’s what he didn’t want to deal with:

• Low offers from traders

• Having to advertise and manage enquiries himself

• Wasting time with unreliable buyers

Searching for a better route, he came across Moto Fusion—a local motorcycle dealer in Shipley that specialises in Sale or Return.

The Solution: A Professional Service with Real Results

After a chat with the Moto Fusion team, Ian handed the bike over—and they took it from there. Here’s what happened:

✔ Bike Intake: Moto Fusion took the BMW R100 into their showroom at Tong Park.

✔ Pro Presentation: They took high-quality photos and a professional video of the bike.

✔ Widespread Promotion: It was listed across their top selling platforms, including eBay and AutoTrader.

✔ Regular Updates: Ian was kept informed every step of the way.

✔ Quick Payout: Once the bike was sold, payment was arranged without delay.

Moto Fusion managed every detail, from marketing to buyer communication—giving Ian peace of mind and a better return.

💬 Ian Shares His Experience

"I had a classic BMW R100 motorcycle that was just sat there not being used so I made the decision to sell it but I wanted a bit more than what motorcycle traders were offering me and I came across Moto Fusion's Sale or Return Service.

After talking it through with them they took the bike in, professionally pictured it and did a video and advertised it for sale across their platforms. They dealt with all the enquiries and kept me updated at every step of the way until they sold it. I was then later paid and was very satisfied with their service and would definitely use them again."

— Mr Ian Hamilton | 30th March 2025

Why Shipley Bikers Recommend Moto Fusion’s Sale or Return

✔ Hassle-Free: No time wasted on adverts or viewings

✔ Fully Managed Marketing: Professional photo, video & listings

✔ Multi-Platform Exposure: eBay, AutoTrader, social and more

✔ Higher Returns: Often £500–£1,500 more than trade-in values

✔ Straightforward Process: Drop off the bike, we handle the rest

Whether you're looking to sell a vintage classic or a nearly-new ride, Moto Fusion’s Sale or Return service ensures your motorbike is presented at its best—and sold at the right price.

Learn more about our Sale or Return service HERE. 

📍 Location: Unit 6b Tong Park, Tong Park Industrial Estate, Shipley, BD17 7QD

📞 Call Us: 07825 151 800

📧 Email: sales@motofusion.co.uk